Our Services
At ALRUG we do more than sell rugs. With over seven decades of direct sourcing experience from Afghanistan and Pakistan, we offer a complete range of services built around genuine expertise in hand-knotted rugs - from commissioning a custom piece to restoring a damaged heirloom to helping you care for a rug that will outlast you.
Every service we offer is backed by the same commitment that defines our rug collection: no middlemen, no shortcuts, and an honest relationship with every customer.
Custom Rug Orders
The hand-knotted rug you want may not exist yet. We can make it.
ALRUG offers a bespoke custom rug service that allows you to commission a hand-knotted rug to your exact specifications - size, design, color palette, pile height, and material. Every custom piece is hand-knotted by skilled weavers in Afghanistan or Pakistan using the same quality wool and construction standards as our stock collection.
What you can customize:
The most common reason buyers commission a custom rug is size - they need a specific dimension that does not appear in standard production. A 7x11 for an unusual room layout. A 14x18 palace-size piece for a grand entrance. A runner cut to an exact hallway length. Whatever the measurement, we can produce it.
Beyond size, custom orders allow you to specify design format - a medallion composition, an all-over tribal pattern, a specific regional style such as Kazak, Bokhara, Khal Mohammadi, or Ziegler. You can bring a photograph, a sketch, or a reference image and our weavers will translate it into a hand-knotted design. You can specify your color palette in as much or as little detail as you choose.
Material selection is also open - quality Afghan Ghazni wool, highland Pakistani wool, wool and silk combination pile, or full silk for the finest collector-grade pieces.
The custom order process:
We begin with a consultation to understand your requirements - dimensions, design direction, color palette, timeline, and budget. We provide a detailed quote before any work begins. Production time for a custom piece typically runs 3 to 6 months depending on size and complexity. We provide progress updates during production and photographic documentation of the completed piece before shipping.
Every custom rug is hand-knotted to order and ships with free worldwide shipping.
Rug Restoration & Repair
A worn, damaged, or faded hand-knotted rug is rarely beyond saving.
ALRUG offers professional restoration and repair for hand-knotted Oriental, Persian, Afghan, and Pakistani rugs - whether purchased from us or anywhere else. Every restoration job is handled by master weavers with over five decades of combined experience in hand-knotted rug repair. These are genuine craftspeople who understand how hand-knotted rugs are constructed, which means they know exactly how to restore them - knot by knot, pile by pile - in a way that respects the original construction.
What we restore:
Holes, tears, and worn areas are rewoven by hand, knot by knot, matching the original pattern and pile height. Frayed or missing fringe is replaced using matched wool. Damaged selvages and edges are rebuilt structurally. Faded or color-damaged areas are carefully restored with matched dyes. Moth and pest damage is treated and rewoven. Water and flood damage - dye bleed, foundation rot, mildew - is assessed and treated. Buckled, curled, or out-of-square rugs are re-stretched and reshaped.
We restore Persian rugs including Kashan, Tabriz, Isfahan, Kirman, and Serapi. Afghan rugs including Bokhara, Khal Mohammadi, Kazak, and Baluchi. Pakistani rugs including Ziegler, Chobi, and Peshawar pieces. Turkish rugs, antique and vintage pieces of any origin, wool, silk, and combination pile rugs of any size.
How the service works:
Send us photographs of your rug and the damage for a free assessment and honest estimate. Once you approve the estimate ship your rug to our restoration workshop - we provide packaging guidance and a shipping address. Our weavers hand-wash the rug first, carry out the agreed restoration work, conduct a final inspection, and return the rug to you fully insured with photographic documentation of the completed work.
We accept rugs shipped from anywhere in the United States and internationally.
Why restoration is almost always worth it:
The economics of hand-knotted rug restoration favor repair over replacement in almost every case. A quality 8x10 hand-knotted rug starts at $1,000 to $1,500 to replace. Significant reweaving of a damaged area might cost $400 to $800. For antique and vintage pieces the case is even clearer - an irreplaceable piece cannot be substituted by a new one regardless of quality. An honest assessment will tell you upfront if a specific piece is an exception.
Request a Free Restoration Assessment
Rug Care Guidance
A hand-knotted rug made from quality wool will last a century or more with proper care. The guidance that makes the difference is simpler than most buyers expect.
ALRUG provides comprehensive care guidance for every rug we sell and for hand-knotted rugs generally. Our care guide covers the complete lifecycle of rug ownership - from day-to-day maintenance through emergency spill treatment, moth prevention, professional cleaning frequency, and long-term storage.
The essentials:
Vacuum weekly using suction only with no beater bar. Rotate 180 degrees every six to twelve months for even wear. Act on spills immediately by blotting from the outside in - never rubbing. Keep out of direct sustained sunlight. Use a quality breathable rug pad underneath. Have the rug professionally washed every three to five years by a specialist in natural wool and hand-knotted construction.
What most buyers get wrong:
The beater bar on a standard upright vacuum is designed for synthetic wall-to-wall carpet. On a hand-knotted wool rug it damages fibers over time and pushes dirt deeper into the pile rather than extracting it. Low suction and no beater bar is the correct approach for every hand-knotted rug regardless of age or condition.
Steam cleaning is equally damaging. Despite what some cleaning companies claim, steam strips the natural lanolin oils from wool fibers, making the pile brittle and accelerating wear. A hand-knotted rug should never be steam cleaned.
For the complete care guide:
Our full rug care resource covers every scenario in detail including specific guidance for different rug types, wool versus silk pile, cleaning chemistry, moth identification and treatment, and emergency response to water damage.
Read the Complete Rug Care Guide
Why Choose ALRUG
ALRUG has been sourcing hand-knotted rugs directly from weavers in Afghanistan and Pakistan since 1952. Every rug in our collection is genuine hand-knotted construction - no machine-made pieces, no hand-tufted imitations. We source without middlemen which means you pay for the rug not for layers of markup.
The same direct relationships and weaving expertise that define our rug collection extend to our services. Custom orders go directly to our weaving partners. Restoration is handled by craftspeople who have spent their careers working with hand-knotted rugs. Care guidance comes from decades of experience with natural wool, vegetable dyes, and the construction methods that make these rugs last generations.
Get in touch:
For any service inquiry - custom orders, restoration assessments, or care questions - contact us directly. We respond to all inquiries within 48 hours.
Contact Us | Custom Rug Order | Rug Restoration | Rug Care Guide
You can also explore our full collection of over 50,000 hand-knotted rugs in our Afghan rugs, Pakistani rugs, Bokhara rugs, Khal Mohammadi rugs, Kazak rugs, tribal rugs, and Oriental rugs collections. Free worldwide shipping on every order.